A Fishing Store That Sells Hunting Licenses Can Offer More Than Fishing Tackle - It Can Also Sell Penn Reels and Avet Reels. As Any Good Business Owner Knows, It's Important To Diversify Your Product Line In Order To Attract More Customers. Not only can you offer more than just fishing tackle at your store, but you can also sell hunting licenses. This is a unique service that only a few other places offer. Hunters are already coming into your store to get licenses, but you can use this opportunity to sell impulse items. There are many reasons to sell hunting licenses at your store, and these are just a few of them. By offering products that appeal to hunters, you can attract a whole new customer base to your store. And who knows? You might even be able to sell some of those customers on the idea of taking up fishing as well!